Are you looking build your brand awareness using social media?

As a small business owner, do you want to be more engaged in your community?

Thanks to social media, creating a popular and engaging page is easier than you think. In this article, I'm providing you with actionable items to help boost brand awareness by taking advantage of the various social media tools and platforms.

Whether you're new to social media marketing and looking to boost brand awareness, or you're a seasoned veteran with over 100K Facebook Likes and Twitter Follows, reviewing your social media strategy is always a smart move. Here are some quick and easy tips that you can implement over the next 30 days to help get the ball rolling:

  1. Define Your Target Audience

    This one's pretty self-explanatory. One of the biggest branding mistakes that marketers make is trying to appeal to everyone. Just imagine a game of darts: If you want to hit the board, you have to aim. Hitting the board may net you a point. But, if your aim is precise and you hit the bull's eye, you're well on your way to a win.

  2. Capitalize on Holidays and Major Events

    This is an easy way to create relevant content that engages and inspires fans of your brand. Start planning ahead now by looking at a holiday and sports calendar.

  3. Include Links to Your Products and Company Website

    Including direct links to your company website from your social media pages can help keep your followers interested and engaged with your brand. Do you blog? Make sure to share your content on your social media pages to reach people who are interested in your brand. This not only helps improve your SEO rankings and build website traffic, but also points your fans and followers to content and places within your site they may have never visited.

  4. Run Contests and Promotions

    Running contests and promotions is one of the most effective ways to get people engaged with your brand on social media. In addition to getting your fans engaged with your page, this is also a great opportunity to get people to try your product. Giving away apparel is also an excellent way to gain some added exposure, as people will turn into walking billboards for your brand.

  5. 70-20-10 Rule

    When it comes to posting, you want to promote your products coming across as a pushy salesman that won't stop screaming "Hurry up and buy!" There is no magic number for how often to update your social media status. But, in terms of the content you share, there is. The 70-20-10 Rule - Share your content 70%, share others content 20%, and promote sales 10%. Remember, people don't log into Facebook looking to be sold on a new product.

© Copyright Clarence Smith Jr.

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